Digital Analytics
Digital Analytics
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Digital analytics inform us of opportunities and information we might have otherwise missed. Because of this, they're an important part of communicating in today's world. Here's some digital analytics work I've done.
Digital analytics inform us of opportunities and information we might have otherwise missed. Because of this, they're an important part of communicating in today's world. Here's some digital analytics work I've done.
Quarterly Analytics Report Redesign & Process Refinement
Quarterly Analytics Report Redesign & Process Refinement
When I began my role as a Digital Content Manager at the University of Minnesota School of Dentistry, our monthly & quarterly analytics processes took up around a full week's worth of time. Numbers were collected manually from Google Analytics and social applications.
I advocated for paring down the numbers we collected to focus on those that were most useful, integrating AI-enabled technology into our process to elaborate on the metrics we continued to collect.
The previous version of the report was text- and metric-heavy, and did not expand upon the numbers much to inform leadership of strategy. It took a notable amount of time to both create and review.
Leveraging my knowledge of data visualization, I redesigned my team's quarterly analytics report to emphasize key metrics, saving leadership time during their review.
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